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Email Is Not Dead, It's Evolving - Jon Simpson, Forbes Magazine article
A Forbes article a few years back mentioned that while many marketers felt like emails were on their last leg, research showed that people read most of their emails and do not mind frequent emails as long as they are relevant, interesting, and specific to their needs.
Emal is still one of the most relevant ways to nurture an audience; and the least likely to be swiped out from under you as a tool.
Think about it. Platforms like LinkedIn, Facebook, even YouTube can dictate when they remove your content or when they decide to alert people that you even posted something.
But with email, you and your reader have a specific relationship - a mutual agreement that they are okay getting your message, and you are good with sending quality information.
The blending of video as an engagement tool, with email, is a perfect partnership. That's why I'm stacking this issue with several great articles on why you should think about using video to boost your email marketing. Tonight we'll also cover some tips in our live stream.
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