This Week In the Stream

Why You Should Consider Videos In Your Email Marketing

Video is quickly surpassing text and images as the new standard of communication. It has been proven to improve your click-through rate and conversion, so why not start using video in your email marketing?

Live Video Trending Topics

Email Is Not Dead, It's Evolving - Jon Simpson, Forbes Magazine article

A Forbes article a few years back mentioned that while many marketers felt like emails were on their last leg, research showed that people read most of their emails and do not mind frequent emails as long as they are relevant, interesting, and specific to their needs.

Emal is still one of the most relevant ways to nurture an audience; and the least likely to be swiped out from under you as a tool.

Think about it. Platforms like LinkedIn, Facebook, even YouTube can dictate when they remove your content or when they decide to alert people that you even posted something.

But with email, you and your reader have a specific relationship - a mutual agreement that they are okay getting your message, and you are good with sending quality information.

The blending of video as an engagement tool, with email, is a perfect partnership. That's why I'm stacking this issue with several great articles on why you should think about using video to boost your email marketing. Tonight we'll also cover some tips in our live stream.

See you there or on the replay! Watch on Youtube or Facebook Live. We go live at 7pm Central/8pm Eastern.

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Geek Out on Gear

QuickPage App

Quickpage rocks! Seriously.

You can use this platform to create mini landing pages you can share by email and/or text. This has become one of my most useful tools and I'll say more about this in our live stream! I first learned about it through an Appsumo deal, and they have added new features almost every week.

Check out the QR code above for an example of a page I created using this super easy app.

gamechanger

Articles Across the Web

Surprising Video Email Marketing Statistics | Campaign Monitor

Email marketing is an effective strategy for virtually every business, but there are ways you can improve your content to increase customer engagement. Videos are one way you can connect with your customers, and email is a practical strategy for getting them in front of people.

You'll find quite interesting stats on video email in this article from Campaign Monitor.

The Top 10 Subject Lines to Get Your Video Emails Opened

Not all of the same rules apply for personalized video emails. This resource article is a good summary of ideas for subject lines to help you get your video email read!